The LawPartnering^SM Institute has a variety of sponsorship opportunities available for companies, law firms, legal product/service support providers, consultants and others interested in promoting visibility to targeted customers and clients through this unique Web site.

Marked Advantages In Advertising At This Site
Sponsorship Opportunities / Rate Card
Additional Information

Surging Interest In Strategic Partnering

As global competition in all industries heats up, corporate counsel in growing numbers are coming under increasing pressure to confront and respond to their companies' needs to optimize profitability. In turn, law firms are being forced to confront and respond to client demands to improve the efficiency of the legal services they provide. There is no reason to believe that the economic, technological and competitive factors fueling this trend will diminish.

Major buyers of legal services are looking for ways to do things differently. Partnering arrangements that achieve positive results in controlling outside legal costs while, at the same time, enhance law firm revenues, realization rates and profitability are attracting national attention.

Today, there is surging interest among law department and law firm leaders in the benefits that partnering can provide. Since December 1999, there have been three national conferences for attorneys addressing the issues of client/law firm partnering relationships. Corporate counsel representing more than 150 companies from diverse industries nationwide attended and purchased materials from those forums. Another national conference is planned for 2001.

In October 2000, the American Corporate Counsel Association and West Group published their four-volume, 6000-page collaborative treatise titled, "Successful Partnering Between Inside And Outside Counsel." And, currently, major companies and firms are forming a national coalition - a LawPartnering^SM Alliance - to assist law departments in jumpstarting and advancing partnering relationships with their legal services providers.

A Truly Unique Online Resource

The LawPartnering^SM Institute is the first and only Web site dedicated to being a comprehensive educational and support resource for attorneys in corporate and private practice, legal administrators, law marketers and others interested in developing effective and mutually beneficial lawpartnering^SM relationships. The partnering information that this target market wants and needs is presented by the Institute in one place, in an attractive, convenient, timely, useful, free and easy-to-access format.

Marked Advantages In Advertising At This Site

By advertising at this site, you place your service or product before an audience of powerful decision-makers and influential buyers. Law departments and law firms are heavy users of accounting and banking services; headhunters and staff employment agencies; management and computer consultants; trial and jury consultants; exhibit preparation, document retrieval, printing and delivery services; as well as recording services and expert witnesses. Large law firms spend an average of $2.7 million annually on computer information technology, including consulting, training, and outsourcing. Lawyers also influence decisions in their clients' businesses, such as decisions relating to purchases of technology and use of other professional services.

Also, by advertising at this site, you have the unique opportunity to position your company or firm as knowledgeable about partnering relationships and dynamics, and willing to enter into long-term partnering arrangements. The significance and value of this opportunity should not be underestimated. Law department leaders are looking to do business with law firms and legal support providers that are experienced in partnering relationships, possess the right client-centered mindset and are willing to collaborate with their customers and other providers in controlling costs and improving how legal services have been delivered in the past.

Most importantly, here, at the LawPartnering^SM Institute, lies the opportunity to make a new impression on your target audience - to package your product or service in a new light - supportive of the growing trend towards long-term, mutually-beneficial partnering relationships. It makes good business sense to advertise and participate actively at this site.

Sponsorship Opportunities / Introductory Pricing

The LawPartnering^SM Institute offers four Primary Site sponsorships, as well as numerous Discussion Forum and Focus Area sponsorships. All sponsorships include monthly site traffic reports as to number of visitors, page views, and other relevant visitor statistics.

Primary Site Sponsors - $1000/month (6-month or 12-month terms)

Primary Sponsors receive site exposure as follows:

I. Exposure on 100% of the page views (shared with the other Primary Site Sponsors), with click through to a company information page (containing a description of the company, its partnering experience, if desired, and contact information including the company's Web site), to visitors to the public areas of the site.

2. Exposure on 100% of the page views (shared with the other Primary Site Sponsors), with click through to a company information page (containing a description of the company, its partnering experience, if desired, and contact information including the company's Web site), to enrolled members of the Institute visiting the following member-only areas of the site: Member Homepage, LawPartnering^SM Orientation, Member Lounge, Faculty Lounge, and first-level access pages of the Discussion Forums.

3. Exposure on 25% of the secondary content area page views (on a rotation basis with the other Primary Site Sponsors) to enrolled members of the Institute visiting Discussion Forums dealing with specific LawPartnering^SM Strategies, LawPartnering^SM Tactics, LawPartnering^SM for Legal Administrators and Law Marketers, and Case Studies.

Discussion Forum Sponsors - $500/month (6-month or 12-month terms)

Discussion Forum Sponsors receive site exposure on 100% of the page views (shared with other Focus Area Sponsors), with click through to a company information page (containing a description of the company, its partnering experience, if desired, and contact information including the company's Web site), to enrolled members of the Institute visiting Discussion Forums dealing with specific LawPartnering^SM Strategies, LawPartnering^SM Tactics, LawPartnering^SM for Legal Administrators and Law Marketers, and Case Studies.

Focus Area Sponsors - $500/month (6-month or 12-month terms)

Focus Area Sponsors receive site exposure on 100% of the page views (shared with other Focus Area Sponsors), with click through to a company information page (containing a description of the company, its partnering experience, if desired, and contact information including the company's Web site), to enrolled members of the Institute visiting the Library and Resource Office areas of the site.

Additional Information

To become a sponsor or for further information about sponsorship opportunities, please call 520-776-4600 or email us with your questions. Someone from the LawPartnering^SM Institute will contact you shortly. Your inquiry and any information that you submit will be treated in strict accordance with the Institute's Privacy Policy.